Support since 2017 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Digital
  • REICHLUNDPARTNER Media

Distribution area of the campaign: Austria, Italy

Initial situation

On everyone’s lips

It all started when an Innsbruck family of millers pressed oil in an old mill after the Second World War. Today, this oil is known throughout Austria as Kronenöl and is Austria’s best rapeseed oil according to KONSUMENT of May 2018. Over time, however, the look and feel of the brand have aged. For a new appearance, take … REICHLUNDPARTNER.

Strategy & Implementation

Crowning for your kitchen

Kronenöl guarantees 100% domestic added value – from the field to the store. REICHLUNDPARTNER is bringing this message back into the kitchens at home – in an airy, modern appearance that simply and succinctly gets to the heart of what it’s all about: crown oil is the crowning glory for your kitchen!

REICHLUNDPARTNER developed a new brand identity for Kronenöl that combines the brand’s traditional past with modern design. Logo and packaging relaunch mark the start of an attractive launch campaign – with posters, advertisements, displays, sales folders and online advertising. In close cooperation with REICHLUNDPARTNER Digital the new website kronenöl.at was designed and realized. In addition to the products, there are many recipes as well as a most interesting look back into the long history of Kronenöl. So crown oil is once again on everyone’s lips!

Award

State Award Brand Packaging

And once again, REICHLUNDPARTNER Werbeagentur can be pleased about an award: Our brand relaunch for the traditional Austrian brand Kronenöl not only gave the Wels-based company VFI (Vereinigte Fettwarenindustrie) a new brand identity, but also the “Special Award Brand Packaging” at the 2018 State Award ceremony.