Support since 2016 by:
Type of support: international communication
Initial situation
The Austrian market leader for business software with headquarters in Steyr is represented in Germany at two locations (Hamburg, Munich).
BMD Germany sees itself as a forward-looking, dynamic newcomer with a smart product and the solid, proven base in Austria. The software and service offering was adapted to the German market conditions – the adaptation of the communication appearance was also necessary.
Target groups:
Strategy
Implementation
REICHLUNDPARTNER designs the implementation of the visual and verbal appearance in the digital and print communication