The results of the current Media Analysis 2014 have recently been published.

However, the print market has much more to say than purely quantitative information on the reach of daily newspapers and magazines. That's why this time we want to take a comprehensive look at the print market in Austria, away from the usual reach comparisons and trends.
You are also at the forefront of our consideration: namely, Austrian (print media) consumers and their reading behavior. Quantitatively and qualitatively. Print media continue to be significant companions in the lives of Austrians.
However, online sources have now become more than established as sources of news and inspiration; they are used on PCs, but also increasingly on mobile devices. This has implications for the way news is used. In particular, sharing news links via social media has become an important issue for news producers.

The most important findings on this and also the topline results of the current Media Analysis 2014 can be found here.

Media Analysis (PDF - 1.21 MB)