Karl Reichl Schuhmacherei has been successful on the market since 1900. The strategic realignment does not stop at the Internet.

At www.my-shoemaker.at you can individually configure custom-made, wood-nailed classic shoes for men and women and order them worldwide. The 115-year-old company has thus started the leap into the modern present.

The new advertising line was developed by Daniel Kleinmann, Head of Creation and Planning at Reichl und Partner, and realized together with photographer Matthias Witzany.

The ads are spread in national and international lifestyle media online and offline.