Time for sustainable transport solutions! The state of Upper Austria is responding to the population's increased need for mobility and climate requirements by putting together a package of measures that is unique in Austria with the MOBIL ANS ZIEL mobility initiative. The state of Upper Austria has entrusted the Upper Austrian Transport Association with the communicative implementation of the mobility initiative. REICHLUNDPARTNER had the privilege of actively supporting the initiative from brand positioning to a high-reach, Upper Austria-wide campaign.

With a meaningful name and logo, an activating wording and a wide-ranging media package, REICHLUNDPARTNER ensures high attention on all channels. Whether radio, OOH posters, advertisements, online banners or social media activities: All Upper Austrians are called upon to come MOBIL ANS ZIEL as well.

Curious now? All information on the mobility initiative is available here:

To the MOBIL ANS ZIEL website