The mobility of the future is colorful and diverse.

MOBIL ANS ZIEL, the mobility initiative of the state of Upper Austria, is once again calling on the population to rethink their own mobility behavior with an attention-grabbing campaign in 2022. This year, the initiative, which is unique in Austria, will focus on solutions that show how the switch to sustainable mobility can be made easily and inexpensively.

We’ve evolved the 2021 subjects to feature colorful, happy images and positive headlines that end with the prompt, “What about you?” In the classic area, the campaign ranges from billboard dominations to bike and streetcar branding to radio advertising and cinema spots, which are also used in the online area. The broad-based campaign also includes online and social media advertising, as well as a gamification ad. This is how we make all age groups want to get to their destination on the move.

You can find everything about the mobility initiative MOBIL ANS ZIEL here:

To the MOBIL ANS ZIEL website

You can find out more about our 2022 campaign here:

To the MOBIL ANS ZIEL Case Study