Reichl und Partner and Inzerdorfer will "cook" together in the future. The full-service agency was able to prevail in the pitch for the coveted creative budget. The task, in addition to rejuvenating the brand, was to promote two new lines as well as the popular familiar products.

Daniel Kleinmann, Creative Director Reichl und Partner: "The Inzersdorf brand essence was reinterpreted and a new brand promise was created that almost everyone has heard from their mother: Everything is good."

Reichl und Partner focused on a liberal zeitgeist that the brand already carried. Because Inzersdorfer doesn't care who you are, where you are, how you are, or why you are. The brand cares more about eating well. TV commercials were staged around the brand core, creating a successful mix of old and new that tastes good to everyone. Together with PPM and director Clemens Purner, charming little stories were created - spiced up with crisp headlines. The whole thing was refined by a phrase that stands for the epitome of maternal love: To "give courage". Combined with the theme of food and a pinch of youthfulness, this became the new claim: Everything eats well!

"We are thrilled that we were able to win over the traditional, Austrian brand Inzersdorfer and look forward to working with them." Michael Piber, Managing Director Reichl und Partner Werbeagentur.

To be seen (and heard) from 8.2.2016 in appetizing TV vignettes, an extended cinema spot, refreshing online banners and tasteful ads. And of course also in the  Case Study on reichlundpartner.com.