The dynamic positioning model of REICHLUNDPARTNER
Every company, every brand needs its own place in the market. This should be well marked out. And that is why, for REICHLUNDPARTNER, clear brand positioning in the competitive environment is the most important prerequisite for a successful communication strategy.
If there is already an existing positioning strategy, we want to learn to understand it properly. Of course, we work with all current brand models.
The "dynamic positioning model" developed by REICHLUNDPARTNER over time takes special account of "disruptive times" and already employs the tools of the "design thinking process". Our model is thus also the basis for the development of "corporate design projects" up to the development of new "business models".
We put the change in the center consideration.
You can find more about it in the download center on