Strategy and Concepts
We are an agency specializing in holistic Internet eMarketing.
Our strategies and policies are based on clearly defined online marketing objectives and profound analysis.
Target groups: Your markets and your competitors.
Using this as our base we develop systems which on the one hand include all purposeful measures of online communication and on the other hand, perfectly interact with existing systems of classical communication. (eg: CRM or ERP systems)
Each of our concepts is as individual as your company.
We are continuously expanding our extensive experience in both the B2B and B2C area, by reflecting on what the current trends and methods are, as well as on the perfect organization of the editorial work.
We attach great importance to the concept and planning of the measurability of all online activities, so that we know exactly where the continuous work of optimization is needed in any particular moment in time.
The vast majority of our strategies and plans are also supported and optimized during the work process.
Do not hesitate to contact us about your online strategy, especially if you are considering carrying out the implementation yourself.
One of our particular strengths is the creation and implementation of international multilingual campaigns.
Our conceptual approach is very profound. Based on clear project objectives, we analyze in joint workshops, the structure and expectations of your target audiences, your product / market combinations, your business structure, your sales channels, your competitors, and the ability to communicate as directly as possible with your existing systems.
We pay special attention to the development of a clear editorial philosophy with appropriate roles, rights, and approval workflows to ensure a smooth decentralized maintenance and translation.
The structure of the portal, navigation systems and other elements of the user interface and the design is fully in keeping with the goals of the portal.
With eZ Publish, we use a leading enterprise content management system when carrying out the portal development.
In addition, we rely on proven and stable methods and components from other portals developed by us and optimize them for your portal.
Your Website - As Individual As Your Company
Regardless of size, we design your website with all our knowledge and commitment.
In the conception and web design, we don't focus on standards, templates and systems, but solely on your goals.
Your online communication goals become ours. We bring interactive life into your corporate design and provide you with available service interfaces, making daily operations easier.
Special mobile-optimized versions of the design or modern reactions with responsive design are not a challenge for us, but are increasingly becoming the standard in modern web presence.
In addition, we emphasize the importance of perfect content creation, meaningful Web- Analytics- Tools and of course, the design and implementation of accompanying online marketing measures.
The Online Shop is Only a Part of the System
We see e-commerce as a system, rather than as software.
A successful system exploits all the possibilities of online communication.
Therefore, we analyze and develop as part of your new e-commerce system
- an online store, which is adapted to give answers to its visitors questions and quickly directs them to the relevant products using cross-sell and up-sell features.
- usability-optimized designs, which are optimized for modern devices such as pads or smart phones
- interfaces to back-end systems, which automatically align products, categories and orders.
- seamless integration of newsletter systems allows permanent contact with customers and potential customers.
- online campaigns brings new buyers into the shop
- SEO Strategies achieves optimal listings in search engines
- comprehensive Web Analytics Tools measure the efficiency of the online shop and the effectiveness of all online activities.
Talk to us about our e-commerce Jump Start system.
We offer pre-configured systems for the B2C area, with which you will create a fast and affordable entry into professional e-commerce.
Newsletter Marketing offers the best possibilities to keep in touch with your customers. We are one of the first and largest implementation partners of Emarsys, a leading provider of email marketing systems in Europe and have developed and implemented newsletter marketing concepts such as: Source for Austria, Inter Eybl, Sports Experts and Marionnaud.
We develop not only a basic newsletter marketing concept with audience segmentation, editorial plans and corresponding newsletter designs, but we also pay special attention to the seamless integration of your customer databases and CRM systems as well as the measurability of each click.
The shipping "according to plan" is only part of a successful concept. Really successful, are concepts that implement the behavior of the potential customer or customer in highly individualized transactional campaigns.
About two thirds of the total Internet traffic goes through search engines.
To be “found” on the internet is more important than ever. Therefore, our concepts always take search engine optimization and search engine advertising into consideration.
Search Engine Optimization
We have all developed web sites, portals and e-commerce systems that use the very latest standards of technical on-site optimization.
Your online editors will get in-depth instructions for substantive on-site optimization.
Feel free to leave this task to us.
For the off-site optimization (link building in particular) we work on specific SEO projects with renowned specialist agencies.
SEA - Search Engine Advertising (Google AdWords)
There is hardly a more efficient form of advertising than search engine marketing.
Google remains the major player in this segment. Our Google certified specialists develop their campaigns to make continuous improvements and report intensively on your achievements and potential for optimization.
Online Media & Banner
Design > Media Planning > Creatives > Distribution > Control
we control the entire process chain for you.
Based on your objectives, we design an online media campaign that works.
Together with Reichl & Partner Media, we optimize your media plan with the very latest tools.
Our creatives (for mobile devices) inform and animate in Flash and HTML.
We deliver our campaigns from one of the most modern ad serving systems.
This offers you the control over the delivery numbers of the booked media and a centralized real-time reporting, a significant additional advantage.
We can automate your campaigns on their “click behavior” whilst they are running and even optimize revenue in the online shop.
To perfectly be able to cater to websites and online stores on smartphones and pads is no longer "nice to have" but is increasingly becoming standard in modern web presences.
Our specialists develop both frontend specifically mobile-optimized interfaces and responsive designs according to the latest technical standards.
In addition, we design and develop iPhone & Android APPs for special applications; for example: the ordering service for the “Ring Bakeries”.
Content Is the Soul of Your Website
It speaks to you. It is up to date. It is multimedia. It can convey emotions. It animates to read and take action. "Set in the right scene"; it offers a diversified content, well structured and linguistically differentiated. This is the foundation of successful search engine optimization.
Content marketing is a continuous process that always requires new ideas. We are happy to train your editorial team or to take over the content design for you. Because: text is more than just a string of letters.
Our work begins with your goals.
The task of web analytics is to guarantee measurability.
We parameterize the analysis systems so that clear statements regarding the optimization potential of your online strategy and success are obtained.
Our activities are not limited to the installation and configuration of web analytics tools such as Google Analytics or commercial systems, but we also implement the necessary additional analysis tools such as:
- Concrete analysis of visits within the B2B sector
- Including identification of the respective companies
- Heat maps
- Motion Viewer
The first online-catalogue of the world that works on all devices (iPhone too).
Give your customers access to your publications whenever they want and on the platform they prefer.