Milka and Cadbury on their way to the fridge with new chocolate snacks!
From September 2018, the new chocolate snacks from Milka and Cadbury will bring delicacies to the refrigerated shelves. TSC, The Chilled Snack Company, introduces these two products as the official licensee of Mondelez International. REICHLUNDPARTNER will sweeten the launch with a 360 ° introductory campaign - for Milka in Austria, Germany, France, Eastern Europe and Russia, for Cadbury in the UK and Ireland.
That's where chocolate fans get excited! As the most popular and well-known chocolate brand in German-speaking countries, Milka has often provided fresh sales with product innovations. What Milka Alpine Milk Chocolate for Central Europeans is, is Cadbury Dairy Milk for the British. In addition, sweet "chilled snacks" in the UK are still new territory.
The two product launches are entirely to the taste of REICHLUNDPARTNER. The launch concept includes the packaging design with 3D product illustrations as well as sales documents and commercial advertising. Further planned: Print, Online, Social Media, POS, Out of Home, Sampling-Actions, PR-Measures as well as an own Website. So you can be curious!