The World Economic Forum today unveiled and launched a dedicated website for exemplary campaigns for social causes in education, health and the environment at Cannes Lions 2013. The advertising campaigns developed by Reichl und Partner for Karl Heinz Böhm's Menschen für Menschen and UNHCR received top marks at the "Creative For Good" website launch.
 
With the campaign for "Menschen für Menschen" (People for People), which very clearly illustrates the direct effect of a donation, and a stirring campaign for "UNHCR", Reichl und Partner was able to hold its own against international submissions.

 

 

 

 

 

 

 

 

A committee judged the cases to be excellent works that are ideally suited to teaching social values. The "Creative For Good" initiative itself sees itself as a pool for brilliant, inspiring and effective advertising from all over the world, which aims to use creativity and media work to educate the public to be more responsible.

Reichl und Partner is pleased about this success!