REICHLUNDPARTNER is new lead agency of Constantia Flexibles

Linz/Vienna in May, 2021 - With immediate effect, REICHLUNDPARTNER is the lead agency for Constantia Flexibles. Already in 2019 and 2020, the agency won gold at the German Design Award and the German Brand Award for the successful implementation of the marketing strategy for the pharmaceutical brand. Likewise in 2020, REICHLUNDPARTNER started the employer branding topic with Constantia Flexibles and was now able to win the pitch in the consumer brand area in 2021 by translating the positioning into a creative idea and communication campaign.

Constantia Flexibles headquarters in Vienna
Copyright: Constantia Flexibles

Constantia Flexibles is a specialist and international manufacturer of flexible packaging solutions for the consumer goods and pharmaceutical industries. Constantia Flexibles' products protect numerous everyday goods - from yogurt to hand soap - but also save human lives by preserving the active ingredients of pharmaceuticals. Environmental protection is also a key issue for Constantia Flexibles, to which the company contributes with its recyclable products.

Bringing brand positioning to life

Already with the pharmaceutical brand, REICHLUNDPARTNER succeeded in bringing the defined brand core to life with a strong claim and call-to-action.  "Let's save lives today " motivates internally and externally to pull together in the interests of end consumers. Therefore, the agency was entrusted with the implementation for the employer branding of Constantia Flexibles and finally invited at the beginning of 2021 also to the pitch for the entrepreneurial significantly larger consumer area.

"We are delighted that we have once again been able to convince Constantia Flexibles with our strong creative performance and are now the first port of call for creative communications services for the entire company," says Mag. Sabina Schaffer, Senior Account Director and member of the management team.

Thomas Schulz, VP Group Marketing & Communication, added: "We are delighted to be working again with our lead agency Reichl und Partner. Repeatedly, their creative idea has prevailed and our goal is also to make our consumer brand experienceable for our customers."

To the Constantia Flexibles website

To the Constantia Flexibles campaign overview