We connect brands and ideas.


REICHLUNDPARTNER develops a new brand identity for the internationally successful raw materials trader Plastrans, which is committed to both customized and sustainable solutions.

Our world is becoming increasingly complex and presents us with new challenges, especially when it comes to our planet and the use of its raw materials. That is why Plastrans, a family-owned company, is increasingly focusing on high-quality chemical raw materials and is playing a leading role in the development of biopolymers.




Creative idea, clear positioning

With our "We connect" / "Wir verbinden" campaign, we succeed in presenting the company's diverse industries, tasks and subject areas in a simple form. Fittingly, our new claim "Turning visions into reality" shows that the company is not only full of visions for the future, but also implements them.



As part of the new positioning, we also created a manifesto video, implemented various print materials and designed a new website.

Read more in our Case Study!


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