Four Diamonds is the most popular tuna brand in Austria. To ensure that this remains the case, Reichl und Partner has completely realigned its communication and brand presence. In order to clearly set Vier Diamanten apart from the competition, the new campaign focuses on likeable honesty instead of slick images from the ideal world in which Hollywood stars enjoy their tuna salad on the beach.
At the heart of the new communication line is a TV spot that, thanks to state of the art animations by Salon Alpin, delivers stunning images made up almost entirely of elements from the tuna cans. In addition, there are charmingly honest messages that convince the viewer both in terms of premium quality and sustainability of Four Diamonds.
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