Support since 2009 by:

  • REICHLUNDPARTNER advertising agency
  • REICHL AND PARTNER Public Relations
  • SMC Social Media Communications

Distribution area of the campaign: Austria

Initial situation

Help for people on the run

In 2009, UNHCR approached us and asked if we would like to support them. We accepted immediately and since then, together with our partners, have been working non-profit on high-impact campaigns. The first campaign, entitled “Match,” is dedicated to the theme of escape motifs.


Conspicuousness and emotionality

Through an approach that is memorable and emotional, we wanted to stand out from the mass of advertisements from aid organizations and make it clear that it is very drastic events that cause people to flee their homes.


Campaign with great media coverage

Ads, freecards, billboards, transit advertising, and online banners were all part of the media mix, as were a TV spot and an RF spot. Miguel Herz-Kestranek and Nicole Weber supported us with their great voices.

Radio spot

A different kind of welcome, 25”