Support since 2016 by:
Distribution area of the campaign: Austria
Initial situation
As Austria’s most popular family praline and one of the leading brands of the internationally active STORCK Group, Toffifee ensures plenty of shared moments of enjoyment with family and friends – true to the motto “… there’s a lot of fun in Toffifee!” In 2021, Toffifee is launching an autumn promotion together with its cooperation partner Ski amadé, which not only scores with sweet prizes, but also still inspires all winter sports fans – supported by REICHLUNDPARTNER.
Strategy
With the purchase of every Toffifee promotional pack, all connoisseurs can expect the chance to win sporting added value: by entering a winning code from the inside of the pack on toffifee.at, there are over 150 great prizes to be won – from Ski amadé day ski passes to 5 x 1 week ski vacations for the whole family. The grand prize: a personalized gondola cabin on the Achterjet gondola lift in Flachau, filled with a year’s supply of Toffifee!
Implementation
An abundance of advertising materials guarantees maximum attention for the promotion. REICHLUNDPARTNER developed packaging design, sales folders, advertisements, POS material and much more. So nothing stands in the way of sweet indulgence and lots of skiing fun.
Toffifee Model and REICHLUNDPARTNER Art Directrice Martina is happy about “her” packaging.
And Rudolf Österreicher, winner of the main prize, is delighted with his branded gondola, 2 Ski amadé season tickets and lots of packs of Toffifee.
