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Blogger © Michaela Ambros

After last year's success, the online retailer OTTO is now offering not only experienced bloggers but also "newcomers" the opportunity to present their masterpieces and have them honored by a jury of experts with the Fashion and Lifestyle Blog Award.

Participation and voting is now possible: www.ottoversand.at/blogaward-2014

After the successful conclusion of the 1st Austrian Fashion and Lifestyle Blog Awards last year (124 participating blogs and around 5,000 votes cast in the public voting), this year there is the opportunity to participate in one of the three categories "Professional", "Beauty" and "Newcomer". The subdivision of the Blog Award allows bloggers to present themselves in the best possible way and offers especially young bloggers the opportunity to present themselves to the public. Each of these categories has certain requirements for participants, and the best blog in each category will, of course, be awarded special prizes.

Registration: From now on all interested bloggers can register on the website of the award
at www.ottoversand.at/blogaward-2014 log in. The requirements for participation vary from category to category. In the "Professional" and "Beauty" categories, participants must be at least 18 years old and the blog must have been continuously edited for at least 6 months. In the category "Newcomer" the young bloggers are in the foreground, therefore a maximum age of 18 years or the existence of the blog for less than 6 months is required. The basic condition is that all participating blogs deal regularly and in several articles thematically with the areas of fashion, beauty or lifestyle.

Bloggers have until the last day of the evaluation period (until September 9, 2014) to register for the blog award. Tip: the earlier you register, the more time you have for voting.

The voting: All participating blogs will be evaluated in two phases: From now until inclusive
September 9, 2014, Internet users will have their say and can vote for their favorites among the participating blogs in a public vote. The resulting top 5 per category are then evaluated by a jury of experts according to five criteria (competence, layout & design, content, interaction and creativity).

The award ceremony will take place on October 18, 2014 as part of the "Fashion Camp Vienna".

   All information as well as conditions of participation can be found from September 12, 2014 at
www.ottoversand.at/blogaward-2014


The expert jury:  

This year's OTTO Fashion & Lifestyle Blog Award is supported by WOMAN, BIPA and Erste Bank und Sparkassengruppe.

OTTO Austria, based in Graz, is a subsidiary of the world's largest mail order group. Founded in Germany in 1949, the Otto Group is now a global retail and services group with around 54,300 employees (as of February 2014). The Group is present in more than 20 countries in Europe, North and South America and Asia with 123 major companies. Its business activities cover the three segments of multichannel retailing, financial services, and service. In the financial year 2013/14 (February 28), the Otto Group generated revenues of 12 billion euros. It is the world's largest online fashion and lifestyle retailer and the world's second largest online retailer with the end consumer (B2C).

                                                                 

Press contact:      

Contact for bloggers:

OTTO Austria - Press Office
Alte Poststraße 152 - 8020 Graz

Mag. Georg Glinz
Phone +43 (0)316 5460 368
georg.glinz@ottoversand.at          

OTTO Austria
Alte Poststraße 152 - 8020 Graz

Tobias Mirwald
Phone +43 (0)316 5460 250
tobias.mirwald@ottoversand.at