The RUP Ad Academy recommends

Literature on the topic
Marketing

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Experimental advertising effectiveness research

Steve Jobs

Advertising and Promotion

Direct marketing

Bottom Line Marketing

Sales Promotion

Authentic Governance

Advertising planning manual

The product advertising campaign

Big Book of Packaging

Guerrilla marketing of the 21st century

MarketingWeek

Positioning the Brand

Marketing Communications

Strategic Integrated Marketing Communications

Brands as creators of meaning

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