The new main visual shows fruits, fruit concentrates and spices, attractively arranged on a marble surface.

With a new brand identity, Reichl und Partner Werbeagentur Wien puts the USP of Austria Juice unmistakably in the spotlight. As a leading manufacturer of beverage and flavor concepts, the company puts all its passion into every product.

To further strengthen its position in the competitive beverage market, Austria Juice wanted to relaunch its communications presence. Reichl und Partner gladly accepted this challenge and created a new concept that clearly differentiates the Austria Juice brand from the competition and ensures a high recognition value. The main role is played by the most valuable ingredient the company has to offer: a strong passion for holistic beverage concepts.

The subjects stage raw materials and finished applications in an eye-catching, modern and aesthetic way. In collaboration with food photographer Ulrike Köb, three fruity compositions were created, which we refined with meaningful headlines and copy texts. Köb's supervisory photography shows fruits, spices and juices from their most appealing side, noble background materials additionally underline the high quality standards. The three basic subjects were kept in such a way that they are suitable for multiple uses in various media such as advertisements, folders, printed matter, in the online area and at trade fair booths.

We are pleased to once again give the Austria Juice brand an aesthetic and, above all, distinctive look. The company had emerged from a merger in 2012. Reichl und Partner developed the brand name, the logo, the concise slogan "Your juice. Your choice!" as well as the entire advertising presence.

Curious about the visual realization and more info?

See here the complete Case Study !


Here you can find some impressions of our photo shooting:

Photographer Ulrike Köb converting the subjects into supervisory photography.