The insect protection range of the renowned manufacturer is constantly being developed. The technological innovation - assembly in just a few steps without drilling - was now the occasion for the company's very first advertising offensive. Windhager commissioned Reichl und Partner to develop an authentic campaign. The new claim is also a tip to all Windhager customers: "Install instead of bang!"

The main arguments - modern look, best comfort and space-saving protection against the flying pests - Reichl und Partner translated into a humorous key visual with a charming testimonial.

Learn more about our new campaign in the Windhager Home & Garden case study.