Summer is just around the corner - but for many it will be a summer that is so very different from what they had planned. Reason enough to bring the bathing fun home. Steinbach, one of Europe's leading suppliers of pools and accessories, offers everything for the perfect vacation at home. The new campaign of REICHLUNDPARTNER makes thereby so correctly desire on the ultimative refreshment in the own pool.
The out-of-home campaign starts in the last week of May with over 1,200 poster sites in the vicinity of DIY stores and a poster dominance including format blasting in Linz. An attention-grabbing online campaign in Germany and Austria is designed to encourage customers to buy. In addition to advertisements, extensive press work and various cooperations with German and Austrian media, the Steinbach vacation feeling is also coming to rail for the first time this year - with a branded Taurus locomotive that will whet the appetite for Steinbach products throughout the ÖBB Railjet network. Managing Director Mag. Horst Lauß: "The environmentally friendly Taurus locomotive fits very well with the theme of sustainability, which is particularly important to us at Steinbach."