Now it's summer, sun, Steinbach time again! For our customer Steinbach, one of Europe's leading suppliers of pools and accessories, we have reinterpreted the ultimate summer hit "Off to the South". A real catchy tune, the number becomes the soundtrack of the new Steinbach TV commercial.
To whet the appetite for summer and an all-round cool vacation at home, REICHLUNDPARTNER has staged the world of Steinbach in an elaborately produced TV commercial. Based on the original "Ab in den Süden" by Buddy vs. DJ The Wave, we rewrote the lyrics for Steinbach and produced and recorded the song completely new.
The new Steinbach TV commercial "Off to the pool" - in a 20-second and a 60-second version - really gets that summer feeling going. The spot also invites viewers to immerse themselves in the world of Steinbach on social media. In addition, banners provide additional attention.
Off to the online store! Pools, solar showers, fun products and much more are available from Steinbach.
Off to the spot! You can find out more about the Ab in den Pool campaign now in our Case Study.