Clients are in constant search of creative ideas that will connect with people in inventive ways and at increasingly lower costs. It's in this pursuit that many clients are growing more and more promiscuous - frequently changing agencies or agency assignments in the hopes of finding a better suited partner.
Hear how McDonald's agency partners have kept the romance alive for more than four decades through the irresistible power of creativity. McDonald's Matt Biespiel will introduce Leo Burnett's Mark Tutssel, TBWA's Rob Schwartz, DDB's Juan Carlos Ortiz and OMD's Kate Stephenson, who will share the stage for a lively discussion on how to build a lasting relationship.