The Promotional Marketing Handbook: A Comprehensive Guide to Sales Promotion and E-marketing

23. Juli 2014 verfasst von Chris Brown

The new edition of this handbook provides essential, practical advice with detailed checklists to help effectively research, plan, implement and evaluate a campaign. Rewritten and restructured, there is greater focus on theory and planning; how shoppers shop; and using new media.

Hier erfahren Sie mehr >>

#1