The Human Brand - How We Relate to People, Products, and Companies

23. Juli 2014 verfasst von Chris Malone, Susan T. Fiske

THE HUMAN BRAND shows that successful brands and companies always put the best interests of the customers ahead of their own, and forge genuine relationships driven by worthy intentions toward customers. It is essential reading for revolutionizing how companies behave and making organizations more responsive to what people really value.

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