The Designful Company: How to Build a Culture of Nonstop Innovation: The Little Book That Will Transform Your Business, Your Brand, and the Way You Work

24. Juli 2014 verfasst von Marty Neumeier

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before.

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