Rethinking Reputation - How PR Trumps Marketing and Advertising in the New Media World

23. Juli 2014 verfasst von Fraser P. Seitel, John Doorley

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world is examined, covering both standard reputation maintenance and crisis management.

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