22. Juli 2014 verfasst von Al Ries and Jack Trout

Being the first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" explains how to position an industry leader and use leading ad agency techniques to capture the biggest market share. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history.

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