Ogilvy on Advertising

23. Juli 2014 verfasst von David Ogilvy

A candid and indispensable primer on all aspects of advertising from the man Time has called ' the most sought after wizard in the business'. The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."

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