Marketing Strategy and Competitive Positioning

23. Juli 2014 verfasst von Graham J. Hooley, Nigel F. Piercy und Brigitte Nicoulaud

The book deals with the process of developing and implementing a marketing strategy and focuses on competitive positioning at the heart of marketing strategy. In addition, it includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Hier erfahren Sie mehr >>

#1