Marketing Communications. A European Perspective

23. Juli 2014 verfasst von Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

The book provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. It covers all elements of the communications mix, including advertising, public relations, sponsorship, etc.  It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.  

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