Hey, Whipple, Squeeze This - The Classic Guide to Creating Great Ads. Includes Digital, Social, Broadcast and all Media

24. Juli 2014 verfasst von Luke Sullivan

Part how-to and part exposé, Hey Whipple, Squeeze This! is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry. You'll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.

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