Creative Strategy in Advertising

23. Juli 2014 verfasst von Bonnie L. Drewniany, A. Jerome Jewler

Creative Strategy in Advertising provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step.

Hier erfahren Sie mehr >>