Branding: How to determine your brand and channel your marketing efforts correctly

22. Juli 2014 verfasst von von Michael K. Freeman, Daniel Peterson

Revision with unchanged content. With limited advertising, marketing budgets and an over communicated world, finding a niche has be­come crucial. This statement will be supported by the research from Jack Trout and Al Ries. In addition, some journal ar­ti­cles and textbooks by Phil Kotler, D. Akers and others support the need for differen­tiating your product or service.

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