Advertising concept book

24. Juli 2014 verfasst von Pete Berry

Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking. A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

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