Advertising and Promotion with Connect Plus Access Code: An Integrated Marketing Communications Perspective

23. Juli 2014 verfasst von Michael A. Belch

Michael Belch is a professor of Marketing at San Diego State University. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and marketing research.

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