A Technique for Producing Ideas: (Thinking Classics)

23. Juli 2014 verfasst von James Webb Young

THIS BOOK has become essential reading for anyone - whether in marketing, advertising, sales, finance, or the pure artist - who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and - most importantly – implement its instructions will be richly rewarded.

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